THE JAM MUSIC VIDEO
Typography Design
Year :
Skills :
2022
After Effects | Illustrator | Photoshop
My Kinetic typography music video of the British band "The Jam" is an example that communicates my ideas of the visible lines. When I first listened to the song, I felt the beat and the rhythm of the music and tried to analyze the words. After fully understanding the meaning of the lyrics, I split the phrases. I positioned the text on each screen to give movement to the type. I experimented with the line's length and the placement of words to emphasize the movement and rhythm of the lyrics. Literal lines aren't visible in this Kinetic typography music video. Still, the arrangement of typography created the form of the lines. And the movement of these lines also illustrates the idea of an infinite line.